At the Launch of the Re-vamped “Gamiety†Product Zain Event lights up the Banks of the Nile
Zain-Sudan, the leading mobile telecom provider, organized in the evening of Dec. 9th a remarkable celebration by the Nile banks to launch a new (re-vamped) service targeting the University students in the Country.
The “Shulti” service which allows all registered University Students in Sudan to talk amongst themselves with a vastly reduced tariff, towards several obvious benefits. Mrs. Hiba Osman, Zain Director of Products and Services, describes “Shulti” as a renovated service of Gamiety which was launched a couple of years ago to connect all University Students throughout the Country via a reduced tariff of 6 piasters/minute when the subscriber is registered to the service as a Student. Hiba adds that the registration is facilitated via the FUN (Future University Network) team who are distributed throughout all major Universities in Sudan.
The Event, attended by more than two thousand students, witnessed the commemoration of 10 winners who participated in a competition launched to select two sets of photos depicting the true spirit of a favorite Students group (Shulla) used in the various adverts and artwork of the service. The 10 winners were awarded prizes of 10,000 SDG and valuable gifts for their ingenuity. Osman Satti, Zain Director of Branding and Advertising; stated that the competition was launched through Facebook site of Zain-Sudan, and witnessed an unprecedented participation when more than 100 photos were posted on site which constituted a difficult task for Zain to chose from. Satti added that the selection process was fair and transparent as Zain sought the assistance of professional art entities to arrive at the two sets of photos selected.
The Event comprised of live competitions drawing huge engagement from the participants, in addition to various musical sessions, and the highlight of the celebration was a lively performance by the singer Taha Suliman, to the delight of the youths audience. Mayada Bushra, Zain Events Execution Specialist said that the choice of entertainment was decided upon through an extensive survey conducted among the Students to reflect the thoroughness of Zain in satisfying all tastes and the appropriateness of programs to suit various occasions. Mayada adds that the invitations were posted through the “Gami3ty” network, which proves the efficiency of this unique communication channel.
Zain, promised the participants of further services and more happy surprises throughout the coming year, to conclude that historical Event in the Nile Avenue.
By Al-Sammani Awadallah, 1 day 14 hours ago
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